Gunnison / Crested Butte Tourism Association
Summer ‘19 Social Media Campaign
Extending the current #onegoodride does indeed deserve another campaign. We saw a chance to prove it. Knowing how amazing the riding in Gunnison and Crested Butte is, there’s a slew of people out there that haven’t had a chance to shred here. Therefore, we used some good ole fashion social media, the way it was intended. To educate and create stoke about how good our trails are from people and brands that will genuinely appreciate them. We took influencers and gave them a handful of good rides to see if they could inspire others to do the same. Where One Good Ride offers a nice taste, we gave followers the full perspective.
We vetted a bunch of riders to make sure they fit in these specific criteria: They’re diverse. They’re unique. They can hammer on a bike. They’re approachable. They make riding look fun as hell. They connect with their followers. They do not reside in Colorado.
We landed on
Campaign Identity
