Denver Regional Council of Governments

Commuter Solutions Campaign

With the population growing, traffic in Denver, CO is becoming a major issue on many fronts and particularly with the environment. Most commuters drive alone and aren't aware they are a large part of the problem. We were tasked with changing their behavior from doing something they didn't realize was an issue to understanding how to be a part of the solution.

This campaign generated a 43 percent increase in traffic to their site, with people not only visiting, but actually looking into and finding ridematches.

Some commuters were already carpooling or using bus, light rail, bike or foot so we wanted to make sure they could keep the conversation going and inspire others to follow their actions.

To show commuters that we were working hard on the ideal alternative commuting solution we built a teleportation device and placed it at Union Station in Denver. It was always having “maintenance issues,” but had information posted around it to educate SOVs about alternate commuting ideas.