Vail, CO // April 2017 > Present
Denver, CO // September 2017 > April 2017
We're a small yet mighty team that's proven we can handle accounts that typically require an army. Probably because we all have awesome beards.
Eddie Bauer gave me the chance to continue to hone and finesse my social media skills. I worked on several video production projects, but spent the bulk of my time reshaping the brands social program, building a balanced cadence calendar, integrating in additional social campaigns and collaborations, and even the nitty gritty task of composing all of their social posts.
Taos was more traditional work that consisted of leading a full rebrand, building brand guidelines, and executing it on most mediums ranging from new website, email marketing, outdoor, national print and online, point of sale to tradeshow and vehicle fleet designs.
Clients: Eddie Bauer, Taos Ski Valley
Portland, OR // August 2016 > September 2017
Director of Marketing
A collaboration between master fabricators, expert bicycle painters, wood, leather, fabric and metal workers. All working to build the best bicycle you will ever own. My role there was to:
• Maintain and update the infrastructure and content of speedvagen.com
• Concept and planning for new marketing initiatives designed to drive traffic to speedvagen.com
• Create and coordinate production of all photography and film assets
• Planning and production coordination for marketing calendar
• Partnering with Public Relations firms and leading internal press outreach efforts
• Publishing for all social channels
• Reporting on metrics and performance driving traffic and engagement across all channels
• Concept, plan and promote each Fitting Tour and location
• Concept, plan and promote each new product launch
• Concept, plan, build and promote an ambassador program
• Concept, plan, build and promote a bike rental program
Denver, CO // January 2015 > September 2016
Associate Creative Director
I joined Pilgrim after freelancing there for a while. The crew there were hungry and their client roster was filled with behavior change potential. We produced a ton of work with a very small team. I'd still be there if my Speedvagen hadn't called!
Clients: Eating Recovery Center, Connect For Health Colorado, AAA Colorado, The Colorado Wildlife Council, Rocky Mountain Health Plans, P2Bi Investors, The Fifty (Ad Club award show)
Denver, CO // November 2014 > 2016
The place to come to learn to not suck in advertising. I took on the role Creative Director at Amélie Company and in order for me to learn more about my role I sought outside help in the form of underground group discussions from industry leaders, called ONCE.
Anywhere // November 2014 > January 2015
Creative Director, Art Director
This business has shown me that advertising can change, or even save, lives. I've been fortunate to have worked on a plethora of behavior change campaigns with smaller budgets, but all of which have had a very useful reason why. I've also had the privilege to discover how adding a purpose can transform a brand and strategy.
A few of the places I freelanced at during this period:
Ad Hack (School, Victors & Spoils, EVB, Anthem Branding, Glover Park Group, Grenadier)
Clients: Quiznos, Food Corps, Connect For Health Colorado, Eating Recovery Center, Burton Experience Snowboard Tour
Boulder, CO // March 2014 > November 2014
In early 2014, I joined School as the Creative Director. School is a relatively new startup from the minds of a couple ex-Crispin Porter Bogusky alums that is known for being an "agency with a purpose." Meaning all the work done for our clients gave the staff the chance to build schools for countries in need. School is striving to become the first advertising agency to win a Nobel Peace Prize. And lastly, we brought purpose into our clients projects.
Clients: Microsoft, AARP, Univision, Just Play Cleats, ClearTrail Capital, The Transpartisan Movement, Dish Network
Denver, CO // September 2009 > March 2014
I was hired to take a production agency and convert it to an award winning ad agency. I inherited a staff of a production artist and a designer intern. In less then three years, we managed to win two major international awards in making the Communication Arts Advertising Annual and a Gold Obie for one of the best billboards of the year, bring on some top tier talent on both creative and account sides and manage 7-14 accounts from a creative director and art director role simultaneously.
Clients: Babolat, Colorado Department of Transportation, Westerra Credit Union, Outlast Technologies, TV5Monde, Great West Retirement Services, Colorado State University Pueblo, National Endowment for Financial Education, French American Chamber of Commerce, Colorado State Patrol, Smart Meal, Fletcher Allen Health Care, National Renewable Energy Laboratory (NREL), Mother's Milk Bank Colorado, Denver Regional Council of Governments, Coloradans Against Auto Theft, Breckenridge, PopChips, Trimble, Cisco Live! 2013, Delta Dental Foundation of Colorado, The Business of Fun, EcoProducts, Western State Colorado University, Boulder International Film Festival
Denver, CO // May 2007 > September 2009
Clients: Shred Ready Helmets; Teva; Paradox Sports; Alder Creek Canoe & Kayak; Strata Design-Build; Zen Dog Pet Boutique; Hartford Festival; Peerson Design; Karsh/Hagen: Denver Metro And Convention Visitors Bureau; Rabble + Rouser: Weber Grills; Barnhart: Trimble; The Denver Daily News: Vita, Appaloosa Grill, Argonaut Liquor Store, Emich Volkswagen, Katie Mullen’s Irish Pub, Nallen’s Irish Pub, Riverbend Insurance, The Denver Daily News Summer Guide, The Denver Daily News Twitter feeds; The Winter Group: Library Media Connection Magazine, 3LCD Technology, Epson Projectors
Denver, CO // February 2006 > May 2007
Senior Art Director
Clients: Breckenridge Ski Resort, Xcel Energy, Qwest, Western Union, Flying Dog Brewery
The Mandala Agency
Bend, OR // March 2003 > February 2006
Clients: Mountain Hardwear, Columbia Aircraft, PineMeadowGolf.com, Coffee Bean International, BendFilm, The Oregon Garden, Portland Lumberjax, Klamath First Federal, South Valley Bank, Rays Food Place, Northwest Natural, Bend Broadband, Edge Wireless, Boys & Girls Club’s of Portland and Central Oregon, NoCoat Drywall Systems, ReliOn, Advanced Surgical Care, Adair Homes, Thrifty Car Sales, Karnopp Petersen LLC., Francis Hansen Martin LLC., Creative & Marketing Conference, Sunriver Realty, H.S Trask & CO., Roseburg Forest Products, Tripwire, Bend Parks & Recreation, Century Dental Group, Central Oregon Home & Garden Show
Atlanta, GA // May 2002 > February 2003
Junior Art Director
Fitzgerald + Co
Atlanta, GA // December 2000 > September 2001
Art Director Intern
Clients: Atlanta Zoo, Coke
The Creative Circus
Atlanta, GA // September 1999 > September 2001
University of Alabama
Tuscaloosa, AL // September 1994 > August 1998
References available upon request.
About Gordon Seriously
MY NAME IS Gordon, seriously.
Everyone’s heard the “same old story” so to keep it simple, I don’t want tell the same old story. I strive to create a story that stands out and has a purpose. If a story has a purpose it can change minds and behavior.
I've been making things for clients at various brands and ad agencies since 1999. My best ideas come to me in the shower, on the toilet or on my bike (not in any particular order). My desk is for responding to email or pushing pixels, not ideating.
In short, I'm an ideator and collaborator that has experience in marketing, planning, public relations, broadcast, print, ooh, radio, digital, experiential, social and events. Beyond thinking about what's next for brands and how to tell their stories, I am passionate about cycling and skiing.
To me, nothing compares to seeing the world from the saddle of my bicycle. Or the view from the peak of a mountain knowing you hiked uphill to earn those turns back down. Both challenge me and both can remove me from safeties of what may be considered the norm. But in the end, my philosophy is I'd rather enjoy the ride than get there first.