Denver Regional Council of Governments
Commuter Solutions Campaign
With the population growing, traffic in Denver, CO is becoming a major issue on many fronts and particularly with the environment. Most commuters drive alone to and aren't aware that they are a large part of the problem. We were tasked with changing their behavior from doing something they didn't realize was an issue to understanding how to be a part of the solution.
Some commuters were already carpooling or using bus, light rail, bike or foot so we wanted to make sure they could keep the conversation going and inspire others to follow their actions.